HEALTH - post production diary print campaign

print campaign advert

The shots chosen

 At first my idea was to do a tv advert I had maid a script and had the ideas for it as for the locations but I had scrapped that idea and now I have decided to do a print campaign as it is more easy and simple to do I had many shots that I could use since we went to goals and we all took shots of each other the premise is to stay active so you can stay healthy so I had a few shots to pick from but I was deciding on two that looked the best for the print.

 

This is the first shot that I had in mind of doing for a print campaign I think these types of shots is the best as its someone actually doing the action its physical and this is perfect for this campaign as its all about getting active. My idea was having a border and text that is motivational for the print and also the NHS logo in a corner of the print. But I think that I wont be using this shot as my second shot is better as its more close to the action of striking the ball.

 

And my second shot that I have kept is this I feel like this is the shot that I am going to decide to keep as this shot looks more better as its close to the action of kicking the ball it looks more better as my right leg is up and I am doing the motion of a strike so I think that is the main reasons why I will be choosing this one to photoshop as it is a perfect timed shot. So my idea is to have a boarder and have some text of something to get people moving and getting people active. The color I think I will use is a blue border just for the NHS or maybe a red as the NHS logo might blend in to the blue and that would not look great so I will see what is the best for the print campaign.

the editing process

 

firstly I have created a border around the image I have chosen the color blue I have done this by using Adobe photoshop and I have chosen the color blue because it fits with the vibe with the NHS but I don`t want to blend the NHS logo with the background but it will be fine if I change the different type of color of blue or that I create a new color of the border I think the next thing that I have to do is think about what I want my text to say need something motivational.

 

Now the next thing that I have done is added a top border that is black this is where I will be putting my text I will be putting my text probably in a different color that is not the border so that my text does not blend in with the border the best will probably be a white text and maybe I could have some of the text hanging over the ball like kick it or something but it needs to link in with text on the border. I might change the color of the border instead of black as it would pop more as the color black doesn't look perfect but having the color red or green might work better so I might change that.

 

I have now changed the border of the print at the top as black didn't really fit the part of the print as black just didn't look good and the text would of blended in with the border so I think red is fitting for the border. I think next I will add a little black border just round the edges of the image so it looks more professional and I also think my text will be black as that would fit in with the red border so that would work better than black and blue fits the background as the vibe is the NHS and the NHS logo is blue. I will also put the NHS logo at the top left or right of the image or maybe bottom of the image. I will also make the the NHS logo smaller as I don`t want the NHS logo taking up the image of the print campaign. It`s always important to advertise as we are doing this for the NHS.

 

I have now made a border I was originally going to have it black but I decided to make it red but I decided to make it red as I thought that it would fit as my text will be at the top with the red and it is better as I can just have a streak of red down to the bottom of the image. I think the next thing I`m going to do is add an image of the NHS logo I think the best spot to put it is the top left of the image since it is good to support and show this campaign is for the NHS and is trying to motivate people to stay healthy and do exercise.

 

Now I have added the NHS logo and I think it fits well with it in the corner as anywhere else it would look out of place but it is important to have it as we need to promote why we are doing this print campaign and that`s to promote the NHS. The next thing I will be doing is probably putting some text above the image I`m not 100% certain what exactly what I`m going to put up there but it is something along the line as don`t give up on exercise or don`t kick yourself about not doing exercise. I want to but the word kick in there just because I feel like it fit with the print campaign as it is an image of me kicking a ball or maybe I can say striking maybe. I need to say something that fits in with the image of the print campaign. Then after I do the text at the top of the image I need to do some text at the bottom of the image maybe between my foot and the ball I fee like this is a good placement for the text instead of just at the top I think its best to put it in a certain way that attracts the eye of the audience so that more people are more interested and that is good also certain colors are important as that also attracts attention.

 

Now this is the final product it could be better but I think the font is good and I thinks its better when I put the text of help outside of the border as it puts more focus on the image of the print campaign and it puts focus on that I'm doing exercise as I am doing exercise. If you want to know how I got the font I went on a website called font space and downloaded and typed my text so that is a easy way to do it. As a problem that I faced was the fact I wasn't really used to using adobe photoshop so when I tried to use most of the tools for the photoshop like when I used the text to try and write my message on the boarder it wouldn`t work and was glitchy. so I found the font spaced was the next best thing to use as I could easily use that and download it in my files then easily drag it into photoshop and sort the size of the text out. I did do many more images like seen at the top of the blog but I thought this was the best looking one to choose.

 how I edited it and the process 

 

Firstly what I did to get started with my print campaign it was important to use adobe photoshop 2022 this is were I would make the print campaigns so at first I would have to get the shots at goals and make sure they are in my files and from there I can just drag it into the slot below and begin editing it at first I didn't know what I was doing but with help from my friend it became easier.

 

Now this is how I edited my work this is on adobe photoshop 2022 and as you can see there is many tools on the left side of the screen I didn't have to use most of them but the ones I did was the shape tool that was the main thing I used I got the blue background by creating a rectangle and filling it in with a color of your choosing this should then fill the entire background. Then you can crate more rectangles this is what I did with the border at the top I made it red so it was different to the background. I did have trouble getting the little borders over the sides of the image this was because the blue background was overlaying the red borders I didn`t know that and spent time trying to figure out why but then I understood I could put the border on the image then move it so I would have to cut off a bit of the image on the side but this was fine as there was not much to see. I then was trying to figure out what to do with putting my text up on the border but one of the photoshop tools was not working for me this was the text tool. It wouldn't let me type so instead I used font space which is a website that allows you to have your own fonts and type them and to get them on adobe photoshop you can do this by downloading it into your files and then dragging it into the screen and that is how I edited it.

Radio advert

This is my radio advert it covers the health risk when you smoke and how it is bad in many ways I decided to do smoking as it seems to me that it is the most dangerous topic to overall peoples health and it needs to be more people who try and listen the these types of adverts that warn them of the dangers of smoking.

Editing radio advert process

 

For my radio advert I used adobe audition to compile my audio into one file I layered my narration on top of my sound of my music that I got from free sound. Later I attempted to balance the audio levels from the separate tracks to make sure that the audience could hear my narration clearly as appose to the sound of the music drowning out my audio. I exported the audio into premiere pro and uploaded the finished product to YouTube. It took me multiple attempts to import the image into premiere pro but nit was fine and I didn't chose a thumbnail as it was mostly dark anyways