CANON - Evaluation

 Canon client research

 Canon is a multinational corporation it was founded in japan in 1937 in Tokyo in the city of ota it is a very successful business as its been around for quite sometime. They produce a wide range of imaging products from printers and MRI machines but its probably best know for its popular selection of cameras and lenses canon has a long history of producing high quality cameras and lenses which is why many professionals favour them today. canon is very successful as of the 10th of February they have a solid net worth of 23.05B

The cameras that they use are very high quality this means most of them are very expensive so much most of the best ones costing 1 to 3 grand while the cheapest ones costing 200 or 300 pounds. Canon is very focused on making people understand the beauty of taking a image they say they want to help realize the power of imaging and information and that everything they do is to try and inspire the people to confidently explore and embrace the vision that they want.

Canon also follow there kyosei philosophy which is a Japanese concept which means living and working together for the common good it bring to life their community to sustainability how they work together and their desire to create an environment for everyone to thrive and grow. and there goal is to drive technology's to the best they can be. Canon also contributes to a carbon-free future canon contributes to a low-carbon society by working to reduce c02 emission at all stages of the product lifecycle including energy efficient products design initiatives at operational sites and production and logistics.

Previous canon campaigns 

Most of the previous canon campaigns are print campaigns and videos these insist of promoting themselves and trying to get others to understand the beauty of images and there main campaigns are around magazines especially the front covers they usually consist of shots of nature or the scenery like a mountain or the sea or fields that look artistically good and beautiful so they pretty much show off what quality there camera can do and how its better than m most cameras.

First thing first with the project was to do the interpreting the brief which is the easiest part this is to explain what your doing and showing your understanding of who canon is then after that is the client research this is to go into detail on the client this is so you can make a good project that you know what there looking for this is important to know that's why you need to research them. But you need to research them right the first thing you need to do is to understand what they do you can find this by going on google and you could go on a range of websites you can also find out where they started and I found out that they started in japan and have many company building across the globe and most important how canon now focuses on building there new cameras this is what our focus is on the canon cameras this is what were promoting so its best to research into how to us these cameras or the pricing or the quality of the cameras.

The planning of the project

The planning I had many ideas but there wasn't that much planning I just went along with it I knew what a magazine needed so my planning was looking at other magazine like canon this is so I could no what to put on my magazine I noticed that all of them had main titles to show of how good canon is like one I picked which was shoot like a professional this is a good title to have as it promotes canon well it makes them look good so then the audience is engaged as this might make them invest in canon more it might make them want to buy canons cameras as we are showing them how good they are. As I was looking at the magazines I was also looking to see what images they used I notice most of these canon magazines had an image of there videos saying watch our free videos and learn about canon so that helped me to see the layout of how to make my own canon magazine I knew where everything went which corners of the magazines just by studying how they make there canon magazines that is were most of my planning went into just seeing how to layout the magazine.

 

This is the magazine that I took most of my inspiration from this is were I got my title and mainly how to layout my magazine.

producing the product

  

After studying the canon magazines it was time to make my own and the main thing was to have a main background image for the magazine and I did have a bunch of images so I picked a good old shot from a while ago to be my image cover it was taking inside of the college. I used adobe photoshop to do my edits on the image and then I just went along with the ideas that I learned from looking at the other canon magazines I then started to insert my images of other magazine you can buy as magazines also promote other ones it is also important that you have a price this is mainly in any corner bottom or top I just did that by getting an image for a sticker that had a price on it. It is also important to make sure you have a picture of the canon camera this is a must do to the project as the main thing we are promoting is the canon camera so you need that image also I saw that the magazine show of there photos on the canon cameras that were shot like showing of landscapes just to show the audience how high quality the cameras are and that is something I did as well and I also have the same title but added on it by putting the word journey as this is about the journey of canon so it was a good idea to put in there. Also on the magazines they don't just promote the canon camera they also promote tripods and lenses and this is something I also did by promoting a good high quality canon camera lens. but obviously you create a border and but the canon logo on top as well and when you do all that you can create a solid magazine.

Software I used

The main software that I used was adobe photoshop 2022 that is the only main software that I used in this project I used adobe photoshop to edit and create my magazine and I think it was the best way to edit it was to do it on photoshop. The other thing that I used was font space I used this so I could get my fonts and put texts in my magazine font space is very easy to use and very easy to access a range of many fonts its best to get a clear font for a magazine cover as its easy to read as it should be you can also type anything you want and make it into that font and that is the main two software's I used to create my magazine. For the second project for canon magazine I used my phone to take and image of the clouds then I plugged my phone into my matchbook so I could access my photos. I then dragged the photo I needed in adobe photoshop, I firstly got a canon logo to put at the top then I started using font space as using text o0n photoshop was hard to do I then typed my text on font space then proceeding to download it then drag it onto my image I proceeded to do this for all my text also adding in a canon camera with lenses and beautiful images taking by canon cameras.

 

Skills I learned 

During this project I have learned how to use adobe photoshop more effectively this is because I have spent more of my time on it especially last project on health as well so I have learned how to use it better I have learned how to use the tools well and get text into adobe photoshop.