HEALTH - Interpreting The Brief

Brief - Health

The first unit will be called health. I'm working for the client which is the NHS the reason why I'm working for them is to promote a better health campaign like change for life but now changed to better health.

Most importantly I will need to research into the campaigns the point is to make people eat better and have a good diet like for example this could help children that are obese its promoting a healthy lifestyle. the client wants to appeal to new audience 15 to 19 an I will need to explain how to have a better lifestyle.

it will slowly go down the audience starting from younger audiences example kids in primary school and then my age group then even wider.

some starting points would be a tv advert, a radio advert, advertising or promotional video. There are lots of key sections that I should focus on when working for this client firstly smoking secondly losing weight then being active in doing exercise but this may not appeal to our audience. 

problems that might happen for example could be timescales, level expertise and access to resource.

File:National Health Service (England) logo.svg - Wikimedia Commons

We are the NHS' campaign 2021 | NHS Employers

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