HEALTH - Evaluation

Research into the client 

 

firstly I had to research the client which was the NHS I then researched them I found out they started out in 1948 and that they help people with a range of problems of all ages with any illness or other issues. but for us we have to focuses on the younger side between 14 to 19 so the main focus here must be to stay healthy and fit. Also I learned that the NHS had many existing products that they worked with such as change 4life in the 2000s which was mainly aimed at kids. and now they promote better health which is mainly aimed at the older people. but the aim is to understand what the NHS want to show and create a print advert, tv advert or radio avert and we need to present it like the NHS would.

 

The NHS also has many previous campaigns such as change 4life which was at younger kids and how they she stay healthy which was shown on many tv`s across Britain but there advert was not live action but instead it was done in clay and also in stop motion animation which was with little people in clay and it had story's on how to eat healthy. Also there most recent previous campaign is better health which is aimed at the elderly people with health problems such as smoking and obesity. But also researching has helped me have a better more understanding what I would be doing as you can see in the image there is a range of print adverts that look well done maybe one of my ideas might go off on doing a print advert or maybe a tv advert.

what I'm focusing on

 I`m focusing on making a print campaign as that is what I think it will be the best thing to do for me as it takes less time as all you need is one shot. and that`s why I did it in goals because that's were the best place to do it as the whole message is to stay healthy and having me strike a ball. I'm also focusing on making my radio advert now I did have the idea of making a tv advert but now I have decided to do a radio advert resolving around smoking.

Print advert 

 

This is what I have done as for the print advert this was done on adobe photoshop but at first I went to goals with some friends and we brought a camera to do the filming this was to get some of the shots that most of us needed. what I needed was a shot of me striking the ball or running up to the ball I managed to get both shots but I couldn't pick between them. But eventually I did choose me striking the ball as I think it was the best timed shot and it actively showed me doing exercise which makes it look like a NHS advert and also it is also good to make sure to put the NHS logo on the print campaign since this is important as it wouldn't look like it`s for the NHS and its good to promote them as well.

Tv advert script 

I also had ideas on doing a tv advert I scripted my ideas on celtx which is a good place to write a free script but only one free script then you have to pay but I did have ideas on what my tv advert would be it would consist of a person who was a jogger and would run through Barnes park an the streets near it and eventually getting to goals to play football.

feedback on print campaign

 

This is the responses I got for my print campaign this was done on forms and this was useful for me as this showed me what I could improve and what I could change and I would change that the color of the background on the print campaign and I could of changed the font if I wanted to maybe into a more better looking one that attracts the audience.

Radio advert

overall on my radio advert I enjoyed doing this spreading a light on smoking is bad and how to use adobe and premiere pro more efficiently I think it was easier to do as a tv advert needs a camera and actors and locations and different lines and scenes and shots. But with a radio advert it is more easy to do as all you need is a microphone and adobe audition.

What I have learned 

I have learnt how to effectively analyze and research into a client and figure out things about that client I have learnt to effectively use adobe photoshop and adobe premier pro I have learnt how to use photoshop well as my main project was mainly based on a print advert and the best way to make a print advert is to use adobe photoshop. I also learnt that there is many problems that you will face when you I trying to produce something like times and dates and the equipment. I have also learnt how to use a camera well when producing something or making the right shots. And most of all I learned how to edit well which is something I did not know until starting this course I know how to edit on premiere pro it helped me in many of my products and videos. I also now sometimes edit on my phone since I`m more comfortable on knowing how to edit better I mainly use capcut and it has helped me a lot. I have also learned from creating my radio advert how to user adobe how to edit on that finding and using different effects adding music like foley or free sound. Giving and receiving feedback on how to improve my products a well as changing my products in response to said feedback